About us

The company – since 2001

reteam was founded in 2001 by Kathrine Heiberg and Lasse Brodén. Throughout the years the name has evolved to reteam group.

Milestones

  1. 2001

    reteam founded by Kathrine Heiberg and Lasse Brodén

  2. 2013

    reteam international established, with the sole objective to find partners in new markets

  3. 2018

    HQ moves to BloxHub in Copenhagen downtown

The management

Meet the founders

Kathrine Heiberg
Kathrine Heiberg riding Mikines

Kathrine Heiberg

CEO, reteam group

Kathrine has a degree in law and economics from Copenhagen Business School. She has been working for Nordisk Film, DRRB (the Danish marketing association) and a retail chain where she managed and negotiated hundreds of leaseholds in Scandinavia before she started up the retail chain in Poland. Kathrine started up her own business in 2001 together with Lasse Brodén. She is living in Sweden but taking the bridge over to Denmark every day.

In ERG Kathrine is sharing thoughts of how to develop the industry and the future shopping mall. When she is not creating strategies for clients’ retail destinations – her mind is focused on how to implement trends in our societies at retail destinations.

Since March 2015 Kathrine is Chairman of PRCH’s (Polish Council of Shopping Centers) Retail Research Forum. Since 2015 Kathrine is member of KFI’s Think Tank. KFI are giving financial support to projects in the grocery industry in Denmark. The Think Tank has to help the fund to understand trends for groceries as well as the development of the society, consumer behavior etc. Kathrine is also board member of several companies.

Private picture Yes, it’s me. And it’s all about academic art of riding (Mikines on the picture is 20 years young). Check out more at charlottenberggroup.com.

Lasse Brodén
Lasse Brodén on his BMW GSA 1250

Lasse Brodén

President, reteam group

Founder of reteam together with Kathrine Heiberg. He has a genuine retail background, working in the retail industry for some twenty years for Ikea and H&M. He has been country director (building a Swedish chain from 3 to 85 stores) and supply chain director for another well-known Scandinavian retail chain.

Lasse has a degree in marketing economics (University of Lund), and is certified in strategic brand management (IHM business school).

Private picture Well apart from hunting I sort of like bikes, going from Honda CB 125, Yamaha RD 125, BSA 650 Lightning, Yamaha XS2 650, Kawasaki Z 750, Yamaha TDI 900, Honda CB 1000, BMW K 1300S, BMW 1600 GT, BMW GSA 1200 and now very happy with the new GSA 1250, getting ready for Iron Butt… again, or maybe just a trip to Gotland in the summer…

mind16 – placemaking optimizer

More companies

mind16 – consumer designed shopping centers and city planning

The psychographic segmentation model created for the needs of retail related business and marketing. The company was founded by Heiberg & Brodén holding group together with Kristine Oustrup from Singapore. There really isn’t anything like it in the retail & property industry.

Do the teaser test at mind16.com (opens in a new tab)

Contact

Let’s create a desirable destination together

HQ in Copenhagen – partner offices in Sweden, the Netherlands, Poland, South Africa and Canada.

Contact us